Language : English
FOrmat : PDF
Preview : As a business owner, you know that how your market your business is at the heart of your success. In fact, most aspects of your business are dependent on you developing a successful marketing campaign.
You have to have an understanding of what content marketing is and isn't and learn how to create content that will engage your audience quickly.
Table of Contents
Introduction
Chapter 1 – Developing Your Content Marketing Strategy
The Content Marketing Ecosystem
The Six Parts of the Recurring Content Ecosystem
High-Quality Front End Content
Provide an Opt-In Offer
An Email Onboarding Sequence
An Initial Conversion Opportunity
A Follow-up Sequence
Another Conversion Opportunity
The Four Parts of the Asset Ecosystem
A High-Quality Long-Form Content Asset
An Initial Engagement Opportunity
An Initial Conversion Opportunity
A Follow-Up Email Sequence
Chapter 2 – Finding Your Audience
Why You Need a Customer Avatar
Assessing Perspective
Assessing Capabilities
Assessing Profit Potential
Chapter 3 – Making the Right Offers
Developing the Right Offer
Get the Facts
Simplify
Review
Chapter 4 – Creating Your Content
The Five Pillars of Content Creation
Simplicity
Specificity
Serendipity
Discipline
Content Delegation
Creating Recurring Content
Choosing Your Front-End Content Themes
Build an Opt-In Offer
Build an Onboarding Sequence
Make Sales Offers
Follow-up with Your Prospects
Creating Your Content Assets
Clarify Your Concept
Build an Outline
Building Out the Content
Leveraging the Asset
A Word on SEO
Chapter 5 – Distributing Your Content
Email Marketing
Utilizing Social Media
YouTube
Google+
Conclusion
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